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Seattle Sounders

Seattle Sounders
SEATTLE, WASH. – In a groundbreaking collaboration, Seattle Sounders FC and local streetwear pioneer HOMETEAM have launched City in Motion – a first-of-its-kind cultural campaign and limited-edition capsule collection honoring the spirit, identity and legacy of Seattle. As the global football community turns its eyes to the United States in advance of FIFA Club World Cup 2025TM, Seattle prepares to host some of the globe’s biggest clubs while also making a historic appearance in the tournament. From Occidental Park to Mount Rainier, from the 206 to the 425 and 253, this campaign amplifies what makes Seattle more than a soccer city: its people, culture and unwavering sense of civic pride. The brand was founded in 2023 by legendary designer Ben Kirschner, best known for his game-changing work at Nike and Jordan Brand. He was the mind behind some of the most coveted collaborations in the company’s history. Today, Kirschner brings that same creative edge back home to Seattle, in partnership with co-founders Marcus Lalario and Dustin Winegardner. The brand is built on a singular belief: always root for those who play for the home team. Deeply embedded in Seattle’s creative and cultural fabric, HOMETEAM brings a bold and authentic vision to this moment, which represents the biggest international stage in Sounders FC history.

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